How to Create a Social Media Sales Funnel (With Examples)
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Loading... - Eucabeth Farah
- 03 Aug 2022
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The purpose of social media platforms has changed in the last decade. Today, internet users spend 2 hours 27 minutes on social media daily and they use various social media networks like Facebook, Instagram, Pinterest, and Twitter for shopping purposes. People use social media platforms to constantly search for new products and buy products based on recommendations they see there.
The demand for social shopping has grown, so businesses of all sizes and niches have an opportunity to attract their target audiences on social media, spark interest in products, and convert them into paying customers.
Case in point:
Many customers have named American Express the best business credit card in recent years for giving its Card Members the ability to shop on Twitter with #hashtags.
This means the importance of creating a social media sales funnel is on the rise, too.
Before buying your product, modern customers go through different customer journey stages. At each stage of the sales funnel, the customer is at a different knowledge level, experiencing different things.
Luckily, you can reach your goals, increase brand awareness and get more leads with your social media content strategy. To acquire more customers on social media, it’s important to learn more about different stages of the customer journey and create a social media sales funnel that drives results.
What is a social media sales funnel?
A social media sales funnel is a path that your social media followers go through from discovering your product on social media to making repeat purchases.
When it comes to the social media sales funnel, here are four main stages:
· Awareness/discovery
· Intent
· Conversion
· Loyalty
It’s important that you create content targeting all of these stages to get a conversion and then cultivate loyalty. Read More…
