How to plan your social media content calendar
-
Loading... - tobby david
- 28 Mar 2023
- 66 Views
- 0 Like
- 0 Comment
If you’re social media manager and are struggling with how to organize ALL your content, this post is for you.
Content calendars might be one of the best things to happen to social media managers all over the world. They help you plan, organize, and execute marketing campaigns in an effective and organized manner. With a content calendar, you can easily track the progress of your campaigns and make sure that you are producing content that is relevant to your target audience.
Content calendars help you save time by allowing you to plan ahead and schedule posts in advance. This way, you can make sure that your content is consistent and timely while also ensuring that it is optimized for maximum reach. Furthermore, having a content calendar helps improve collaboration between team members as everyone will be aware of what needs to be done on any given day or week. Finally, it helps in measuring performance so that adjustments can be made accordingly.
Since we’re still at the beginning of 2023, it’s important to start thinking, if you haven’t started yet, about the goals you want to achieve. Whether it’s increasing your social media presence or setting objectives for a content plan, having a plan in place is essential for success.
By planning ahead and setting objectives now, you can create a roadmap that will help guide you toward achieving your desired results in 2023. This includes creating a content calendar that includes the strategies, tactics, and content you need to implement in order to reach your goals.
There are 2 types of Calendars that you will come across as a social media manager. One is the Calendar used to plan your content along with your team members and the other is to schedule your content and look back on published posts.
The first type, the planning calendar, can be created on any Calendar app, Google Calendar, or Google Sheets. I personally think Google sheets are the best option, but hey, to each their own.
Let’s get started on a few basic things you need to plan a social media content calendar.
The second type of calendar will be your scheduler tool. Tools like Crowdfire have a Calendar View for each connected platform and also a Master Calendar so that you can get an overview of all posts. Read More…
