How to use Instagram Collab Posts in your Social Media Strategy
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Loading... - Jerry Taylor
- 07 Mar 2023
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Here's a quick rundown of Instagram Collab posts and why you should be using this feature in your social media strategy.
An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.
There are a ton of occasions where sharing an Instagram collab post can be more powerful than simply tagging another account. Read on if you want to learn how to create an Instagram collab post and the benefits of doing so.
What is an Instagram Collab Post?
Instagram announced Collab posts in late 2021 and said the feature would allow for two accounts to share a Feed post or Reel. The original author can tag another account to become a collaborator, or co-author, which allows the post to be posted from two accounts.
According to Instagram, a Collab post between two accounts means:
- Both account names will appear on the header of the post
- The post will be shared with both sets of followers
- The post will live on both profile grids
- The views, likes, and comments will be shared by both accounts
This is a great way to present content on Instagram with people you’re working with including other small businesses, brands, and content creators. Read More…
