I reviewed US minimalist brand Merit beauty ahead of its UK launch
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Loading... - Adam Alexander
- 24 Feb 2023
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It’s no secret that many essential beauty buys find fame across the pond. From CeraVe to Jones Road, the US is responsible for many of our most-loved beauty arsenal items, and now there’s another brand to add to your ever-growing collections.
Merit is a minimalist vegan-friendly brand founded by Katherine Power of Who What Wear and Versed Skincare fame. It was founded in the States in January 2021 and focuses on skincare-style ingredients, sleek packaging and simple formulas.
There’s a definite buzz around this beauty brand, in face the hashtag #meritbeauty has garnered 7m views and counting on TikTok. And it can already count celebs such as Bella Hadid, Cameron Diaz and Sarah Jessica Parker as fans. So, naturally, I was very intrigued to hear about Merit’s UK launch. Read More..
