Indian Haircare Brands Are Going All Out For Curls, And We’re Loving It!
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Loading... - Rehaan Chabra
- 25 Apr 2023
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They’re bringing curly back
Isn’t it beautiful when we accept things for what they are? There’s been a sea change when it comes to acceptance of oneself – from body positivity to skin positivity and even hair positivity! We’re talking about curly and wavy hair that’s finally been accepted and embraced in India. Not all curls are being straightened or blow-dried flat or chemically treated to be ‘tamed’, rather are being looked after with TLC and specific products to let them live their best life.
If you recall, it was not too long ago when anyone who dared to embrace their curls had to order expensive products online or track down specific stores selling ‘foreign’ brands or worse, wait for friends and family to travel abroad to bring back curly hair products. Thankfully, we don’t have to do any of this anymore. When it comes to curly and wavy hair and products for it, Indian hair care brands are going in all guns blazing to cater to this section.
It is said ‘necessity is the mother of invention’ and interestingly, many brands’ founders launched their own brands after their personal experiences of dealing with curly hair and curly hair products, or lack thereof.
So, what’s led to this slew of curly hair brands launching in India and the change in mindset of accepting curls? We find out…
The Era of Curls
Anshita Mehrotra, founder of Fix My Curls who set up the brand in 2019 and is a curl girl herself, feels that the change in mindset for Indians to accept their curly hair can be attributed to the availability of information about curly hair. “Earlier, many individuals did not have adequate knowledge about their hair and thought that curly hair was simply frizz that needed to be fixed. However, it is important to note that frizz is not a hair type, and it is essential to educate individuals about different hair types, which include weary, curly, straight, coily and kinky.” Read More…
