Indonesia's GT Man unveils seamless underwear for men
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- 05 Apr 2022
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PT Ricky Putra Globalindo (RPG), the company behind Indonesia’s leading men’s underwear brand, GT Man, unveils new seamless underwear for men using the first innovative seamless knitting machine in Indonesia. This technological implementation now requires much less human labour, reducing the total processes from 8 to a mere 3 or 4 processes.
With the high-technology seamless machines imported from Italy, the company is now able to produce its flagship Seamless technology products for GT Man Customers, which revolutionises the way its products are made while taking its existing comfort and design levels to new heights. The seamless technology in its innovative machines also allows the company to shorten production process by up to 50 per cent, resulting in a more cost-efficient price and increased quality for customers, the company said in a media statement.
First launched in 2021, GT Man Seamless Underwear Collection features a wide range of pieces including stretch boxers, boxer briefs, and regular briefs. GT Man has built these collections with seamless underwear fabrics such as spandex, microfibre, and nylon, offering greater comfort and flexibility designed to feel like a second skin. Most consumers might not be aware that buying seamless underwear is not just useful for their own health and makes them feel good, but also the environment. As the production process is more sustainable compared to the conventional garment-making processes, buying seamless underwear is also beneficial to the environment.
Currently, GT Man holds 40 per cent of the Indonesian men's underwear market share, which is the biggest of any company in the space. With competition fierce however, the company is looking towards innovation and technology to stay ahead. This vision was firmly reinforced with their recent upgrade to their production capabilities. Although efforts to implement the Seamless technology began in 2021, it is only recently that operations are in full flow. While production was minimal in the early stages, GT Man is now looking to focus the next 3-4 years in growing all product lines with the Seamless technology. They have a firm goal of shifting 20-30 per cent of its current production to the seamless product line in this time. Currently, their seamless boxers are at the forefront of dominating the modern men’s underwear market, according to GT Man.
“By streamlining the production line, not only being cost-effective, but RPG can also focus and re-allocate vital resources on delivering higher quality products at a much better rate for the Indonesian men's underwear market. This upgrade makes GT Man the only men's underwear company in Indonesia that has the capability of producing these types of products domestically, putting us ahead of our competitors,” Charlie Nawawi, marketing director of RPG, said in a statement. Read More...
