Indonesia’s tourism industry is now aiming for ‘quality over quantity’
On February 3rd, Indonesia announced several tourism recovery strategies on the sidelines of the ASEAN Tourism Forum (ATF) 2023, which took place from February 2 to 5 in Yogyakarta. The Ministry of Tourism and Creative Economy/Agency of Tourism and Creative Economy presented a number of efforts and policies taken to accelerate the post-pandemic recovery of the tourism and creative economy sector in Indonesia.
Raden Wisnu Sindhutrisno, director of tourism marketing Asia Pacific at Indonesia’s Ministry of Tourism and Creative Economy said in the ASEAN NTO’s Media Briefing at the ASEAN Tourism Forum that the Indonesian tourism sector is gradually making its recovery in line with the on-going vaccination campaign. Tourism and Creative Economy business owners have also re-gained trust from travelers thanks to the CHSE certification program.
“While we are focused on increasing the number of visitors, we also want quality visitors – tourists who will spend more and stay longer in this country,” Wisnu said. He noted that his ministry has designed specific strategies and action plans to achieve this. The domestic product of tourism and creative economy has shown a positive result through the #BeliKreatifLokal campaign, a follow-up to the Proud of Indonesian Product National Movement or Gerakan Nasional Bangga Buatan Indonesia.
In order to stimulate regional event managers to grow in number and quality, the Ministry of Tourism and Creative Economy is rolling out the Kharisma Event Nusantara program which will cover 110 top events across Indonesia. “The development of tourism villages is also one of our top tourism recovery strategies because it has a direct effect on the regional community, in villages. This is what has been pushed forward currently,” said Wisnu.
Efforts to maintain the presence and to promote Indonesian tourism to the global audience have also been taken by the Ministry of Tourism and Creative Economy from exhibitions, and family trips, to sales missions. Supported by a number of campaigns such as #DiIndonesiaAja, #WonderfulJourney, #ItstimeforBali, as well as other destinations. Read More…
