Instagram Adds New Analytics for Reels, Updates Reels Creation Flow
-
Loading... - Chang Pu Lin
- 17 Apr 2023
- 61 Views
- 0 Like
- 0 Comment
Instagram has announced a slew of new updates for Reels which are designed to help Reels creators tap into the latest trends and shifts, in order to maximize viewer engagement, and build community around their content.
And they could be highly valuable for marketers looking to make the most of their IG content.
First off, Instagram’s added a new discovery element, which will enable creators to find the latest trending audio and hashtags within Reels specifically.
As per Instagram:
“Creators are always looking to discover fresh content ideas, so now we’re adding a dedicated destination for you to be inspired by the latest trends. You’ll be able to see the top trending songs and hashtags on Reels, see how many times the audio has been used, tap in to use it, or save the audio for yourself.”
As you can see in these images, through ‘Reels Trends’, which will be available in your Professional Dashboard, you’ll be able to what audio is driving the most interest at any given time, along with hashtag trends and usage insights.
It’s similar to TikTok’s Creative Center tools, which provide the same insights across basically every element of TikTok’s trending clips - though TikTok’s version is more in-depth, with options to narrow down your results by region, along with more trend insights.
But even so, it’s a good addition for Reels research, which could help you tap into the latest shifts in the app, with Reels-specific insights and notes to better inform your process.
Instagram’s also merging its creative tools into the video composer screen, which will make it easier to create more standout Reels clips. Read More…
