Instagram: Anonymous messages are back through NGL Q&A and rescue concerns
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Loading... - benjamin square
- 08 Jul 2022
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They were once a success, but over time, they lost relevance and interest. Now, anonymous questions appear to be back, via the NGL Q&A app on Instagram.
It is a recent platform, but its impact is already being questioned, due to the well-known concept that defines it.
It was launched in November 2021 and rescued a concept that lost relevance a few years ago. This rescue is being a success and NGL - acronym for Not Gonna Lie (in Portuguese, Não Vou Mentir) - has known an immense popularity. Proof of this is the more than seven million downloads worldwide, and the first place in the App Store in June. At the time of writing this article, the application developed by DeepMoji was ranked first in the Top free apps in the Lifestyle category of the Apple store.
The application works in a very simple and intuitive way: once installed, a shareable link is generated through Instagram stories or bio. The goal is for followers to send anonymous questions or messages that can later be shared and answered in the social network's stories.
As you may recall, platforms like Ask.fm, Curious Cat and YMK worked very similarly, although they were not associated with Instagram at the time. Teenagers popularized the concept of anonymous questions and it appears to have become a success again through NGL.
Anonymous message rescue recaptures concerns about cyberbullying
By allowing anonymous questions and messages to be sent, NGL is remembering the cyberbullying and harassment problems that its predecessors resulted in. After all, if this was already an issue a few years ago, now, at a time when the negative impact that social networks have on the mental health of young people is being debated, its importance is increasing.
In addition, it is clear that the concerns associated with platforms such as Instagram and Facebook, regarding the impact on mental health , take on an even greater dimension with an application that allows anonymous messages.
NGL claims that it ensures the safety of users
According to Forbes , despite concerns, NGL ensures that moderation of its content, performed through Artificial Intelligence (AI), filters out “harmful and bullying language”.
We use deep learning and rule-based character pattern matching algorithms to filter out harmful language and bullying. Our algorithm can also detect the semantic meaning of emojis, as well as the context in which they are used.
