Instagram Expands Test of Multiple Links in User Bios
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Loading... - Patricia Turner
- 10 Oct 2022
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It’s been in testing for a while, but Instagram has expanded access to a new option which enables some creators to add multiple links to their IG bio, as a means to help expand their business-building potential in the app.
As you can see in this example, via hairstylist Sarah Page, the new multiple link option is currently being tested with selected creators in the app.
In the link section of the profile, you can see that, at the right of the main link, there’s a ‘and 2 others’ indicator, pointing to the additional URLs listed. Tap on that and you’ll get this pop-up of multiple URLs, providing the capacity to drive traffic to more sources direct from your IG presence.
As noted, the option has actually been in testing since October last year, with variations of the format being tested in the back-end code of the app. Read More...
