Instagram Tests New Birthday Profile Effect
Instagram’s working on a new option to help users celebrate their birthday, with a special birthday photo effect that would be visible on your profile for the day.

As you can see in these screenshots, shared by app researcher Alessandro Paluzzi, the new process would enable you to add a birthday effect to your profile image, which would let others know that you’re celebrating – and provide similar function to how we’ve all outsourced our birthday reminders to Facebook.
Which is maybe the point. As Facebook becomes less popular with younger users, Meta may be looking to maintain that functionality across another app, while also adding another reason for more interaction and engagement.
And Instagram already has your birthday info, as it made all users enter their birthdate back in 2021, as part of a push to stop underage users from accessing the app. Read More…