Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities
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Loading... - Anton Schmidt
- 02 May 2023
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Instagram’s updating its policies around affiliate marketing, while it’s also renaming its Branded Content Ads to Partnership Ads instead, in order to better communicate its evolving approach on this front.
As explained in this new pop-up, with the new name change, Instagram will also now enable brands to promote more types of user content in the app, not just the posts that use the Paid Partnership label.
As per Instagram:
“Advertisers can now boost more types of organic Instagram content as partnership ads, including branded content with the paid partnership label, Instagram Collab posts, @mentions, people tags, product tags, and other content without the paid partnership label.”
That’ll provide a new range of ways for brands to monetize UGC, while also giving creators more opportunities to form business partnerships by expanding the pool of potential ad partners that can connect with them based on their posts.
The permission process for Partnership Ads remains the same – creators will be able to switch on the ‘Allow brand partner to boost’ option which will give businesses the capacity to use their posts for ads, if they choose. Brands will then be able to initiate the campaign process, with creators able to approve selected partnerships on whatever content the brand has chosen to use in a paid promotion. Read More…
