Italy's Box Office Starts to Pick Up as Exhibitors Try New Things
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- 06 Oct 2022
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Italy’s theatrical box office is finally showing some encouraging signs after long lagging behind other European countries in terms of post-pandemic returns.
“Don’t Worry Darling,” segueing from its Venice launch, opened better in Italy than in France and Germany last weekend when the Harry Styles and Florence Pugh-starrer scored €965,000 ($947,000) from Italian screens in the frame ending September 25, landing in the number two spot.
The “Avatar” re-release weighed in at number one in Italian theaters with €1.65 million ($1.61 million), a better opening than Germany.
The same frame saw three Italian films – all Venice launches – among the top ten. Most notable of these is Gianni Amelio’s “Lord of the Ants,” a biopic of Italian poet and playwright Aldo Braibanti, who was jailed in 1968 due to a Fascist-era anti-gay law. “Ants” has now scored a decent more than €1.4 million ($1.36 million) since bowing on Sept. 8 and briefly reaching the numero uno slot.
In early September, during Venice, Italy’s culture ministry issued an alarming report showing that in 2022 more than 60% of the country’s population did not go to the movies. Italian admissions for the first half of this year were still down more than 50% compared to the pre-pandemic year 2019, when they reached the 100 million mark. Read More...
