KitKat Cereal Is Coming—But There's a Catch
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Loading... - Nicholas Leos
- 08 Mar 2023
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KitKat is the latest candy brand to expand beyond the sweets aisle and into the cereal aisle.
Nestlé has long encouraged customers to indulge in one of its famous KitKat candy bars when they manage to make time for a well-earned break. Now, the company also wants KitKats to be the go-to option for breakfast, rather than just snack time and dessert.
KitKat announced via Twitter today that it would launch a brand-new breakfast cereal inspired by the candy bar. The announcement came just in time for National Cereal Day, which happens to fall on March 7.
"Breaking news! KitKat Cereal is coming soon to a breakfast near you! Who's excited to try?" the brand tweeted.
There is one major catch, however. KitKat fans in the U.S. may not be able to get their hands the cereal since it is only launching in the U.K. starting next month. Still, the announcement immediately triggered a wave of excitement from fans who celebrated the new product in the comments section under the post.
"Oh my word…. life is now complete," one Twitter user wrote.
"I WANT IT," another commented.
Before unveiling the brand-new cereal, the brand teased on Twitter yesterday that a "whole new type of KitKat" was coming and dared customers to guess what it would be. With today's announcement, KitKat also shared a brief video clip unveiling the look of the KitKat Cereal box, which features the signature KitKat logo and red color found on the classic candy bars. Read More…
