LinkedIn Publishes New ‘Framework' for Events to Help Businesses Map Out their Events Strategy
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Loading... - Farid Slimani
- 04 Aug 2022
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Are you planning on running an event – either virtual or IRL?
LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic.
Indeed, LinkedIn says that the creation of live events has increased 150% year-over-year, and with virtual meet-ups of this type now being a more viable, accessible option, there may be additional avenues that you’d never even considered for your event hosting and marketing.
Which is the focus of this new guide from LinkedIn, which looks at how to run an effective event, and includes a heap of helpful pointers on how to choose the right format for your function, how to promote it to the right audience and more.
You can download LinkedIn’s 44-page Event Framework guide here, but in this post, we’ll take a look at some of the highlights.
As the title of the guide suggests, the main focus of the guide is LinkedIn’s new ‘Event Framework’ which is an overarching planning strategy for your event.
Each element of the framework is explored further in the guide, which is basically half dedicated to virtual events, and half to real-life meet-ups.
LinkedIn also provides some tips on how to decide on which is best:
The guide includes a range of valuable planning points and notes, including an overview of how to structure your event. Read More...
