Meta and TikTok Launch New Initiatives to Facilitate Connection Between Brands and Creators
-
Loading... - Bianka Cierny
- 03 May 2023
- 68 Views
- 0 Like
- 0 Comment
Courting creators is back in style, with both Meta and TikTok launching new initiatives to lure top creators and pair them with affiliate marketing opportunities within their respective apps.
At Meta, the platform has launched a new video series that aims to address myths and misconceptions that creators may have about Facebook, and their potential opportunities in the app. The new series will be presented by a range of creators who’ve been able to achieve success on Facebook, and will provide tips and notes on how to maximize your creator presence in the app.
As per Meta:
“In the first reel of this series, Shaniece Brown, aka ’NeeNee On YoTV’, shares how using Facebook’s Professional Mode has been helpful to her creator journey, growing her audience to over 285K followers, and how it can be helpful for other creators looking to grow their presence.”
The first video in the series provides a fairly basic overview, but it’s another step in Meta’s push to get more creators posting more often in its apps, by showcasing not only how you can post, but how you can optimize your approach, and ultimately make money, via the ‘creator economy’, which may or may not be a real thing.
At the same time, Instagram has also launched a new prompt to help brands source relevant UGC in the app. Read More…
