Meta invests in Take App, a Singaporean startup that helps merchants sell via WhatsApp
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Loading... - Amina Bakar
- 28 Sep 2022
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WhatsApp has long transcended its roots as a simple messaging app for friends, and is now a core communication tool for businesses seeking a direct channel to their customers’ pockets — both literally and metaphorically. Countless companies have turned to the omnipresent messaging app as they build the very foundation of their business, something that hasn’t gone unnoticed by WhatsApp’s parent company.
Indeed, Meta Platforms Inc. — the corporate megabrand behind Facebook, Instagram, Messenger and WhatsApp — recently invested in Take App, a fledgling Singaporean startup founded by former Facebook engineering manager Youmin Kim, who left the social network last year to work on a new product that promises to bridge the digital gap for small-business owners in Southeast Asia. The investment came through Meta’s NPE (new product experimentation) team, which announced it would begin making seed-stage investments last year.
At its core, Take App serves as an easy way for those with little technical know-how to set up a simple website to facilitate online orders, replete with a shopping cart, payments and a direct connection to WhatsApp for managing and tracking the final order.
While restaurants are a central focus for the Take App service, the company also works with bakeries, grocery businesses and beauty salons, among others. Read More…
