Microsoft to revamp Bing search engine with more AI as Google rivalry heats up
-
Loading... - Nicola Collins
- 08 Feb 2023
- 64 Views
- 0 Like
- 0 Comment
Microsoft Corp (MSFT.O) is revamping its Bing search engine with artificial intelligence, the company said on Tuesday, in one of its biggest efforts yet to lead a new wave of technology and reshape how people gather information.
Microsoft is staking its future on AI through billions of dollars of investment. Working with the startup OpenAI, the company is aiming to rival Alphabet Inc's (GOOGL.O) Google and potentially claim vast returns from tools that speed up all manner of content creation, automating tasks if not jobs themselves.
“This technology is going to reshape pretty much every software category," said Microsoft Chief Executive Satya Nadella, in a briefing for reporters at Microsoft headquarters in Redmond, Washington.
Shares of Microsoft rose 3.2% in afternoon U.S. trading to $265.10 a share.
The power of so-called generative AI that can create virtually any text or image dawned on the public last year with the release of ChatGPT, the chatbot sensation from OpenAI. Its human-like responses to any prompt have given people new ways to think about the possibilities of marketing, writing term papers or disseminating news, or even how to query information online.
Microsoft Consumer Chief Marketing Officer Yusuf Mehdi said at the briefing that the Bing search engine will be powered by AI and run on a new, next generation "large language model" that is more powerful than ChatGPT. A chatbot will help users refine queries more easily, give more relevant, up-to-date results, and even make shopping easier. Read More…
