Mon Laferte Becomes an Unhappy Shopper at the ‘Supermercado' in New Video
Mon Laferte is continuing to share the stunning visuals off her latest album, 1940 Carmen, eight months after its original release. This time, the superstar dropped the colorful, real-life-inspired grocery store video for her track, “Supermercado.”
“I got mad at my partner at the supermarket and wrote the song while I was there,” says Laferte in a press release about the video, which follows the singer (decked out in an all-red outfit) as she shops, becoming increasingly upset while a couple argues in the background of one of the shots.
Director Camila Grandi said she was inspired by a scene in Rodrigo García Barcha’s Nine Lives while shooting the Laferte video.
“An ex-couple meets after many years of not seeing each other in a supermarket,” Grandi said in a release. “It is fascinating because a majorly complex conflict takes place in an everyday context and space. I love Mon, she has a lot of strength and I’m a big fan of her. She has trusted my work a lot, which has allowed me to create and be free.” Read More...