MTN Rwanda Launches New Positioning and Refreshed Brand Identity
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Loading... - Ojwang Orina
- 14 Mar 2022
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MTN Rwandacell (MTN Rwanda), has rebranded to reflect its evolution from Rwanda’s most valuable telecommunications provider to the nation’s leading digital technology company.
The rebrand reflects MTN Group’s commitment to its Ambition 2025 strategy to build leading digital platforms that enable Africa’s progress across the telecom, fintech, infrastructure, API and content and messaging ecosystem.
Kicking off with a thought-provoking and simple question, “What are we doing today?”, the brand refresh promises to be a trigger reappraisal of MTN Rwanda as more than just a telco. In developing and designing its brand refresh, MTN is responding to the reality that whilst it was born into the analog era, its customers today spend much of their time in the social and digital world. The new brand identity and its expression is modern, simple, bold, and digitally dynamic.
Through its delivery of Ambition 2025, MTN Rwanda aims to accelerate growth and unlock the value of its infrastructure assets and platforms. A pioneer of progress from the beginning, the brand refresh reasserts MTN Rwanda’s role as a technology leader in Rwanda and its role in accelerating progress through the simple act of doing.
MTN Rwanda has always been inspired by the belief that everyone deserves the benefits of a modern connected life. With a clear and concise brand strategy that ‘Opportunity + Energy = Progress’, the Company understands that to truly unlock the full benefits and potential of the digital world, it requires a combination of drive, progressive thinking, and the right tools that help doers make that step from can to done. Read More…
