Much Loved Croatian Company Pipi Aiming for Foreign Markets in 2023
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Loading... - Leo Cloutier
- 26 Jan 2023
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The much loved Croatian company Pipi is set to spread its wings this year, with aims at conquering foreign markets and having them love the recognisable brand as much as the domestic market does.
As Mladen Miletic/Poslovni Dnevnik writes, the Croatian company Pipi, known for its funny marketing campaigns for its famous drinks, has entered 2023 with reinforcements in the team, Marketing, sales and project manager Zoran Kosanovic was hired as an advisor to the company's Management Board, and will be in charge of co-creating strategic and development decisions of the iconic Pipi brand.
With this appointment, Kosanovic has officially joined the Pipi team, whose main focus for this year is to expand its share here on the domestic market even more, and to enter and conquer new foreign markets.
"By bringing in Zoran Kosanovic, we made an additional step forward in terms of our company's overall development. We've been joined by an investor from our niche who will help us to further capitalise on the potential of our brand. We did a great job with the rebranding of the Croatian company Pipi, we recently sent our first container of our products off to the USA, we made numerous contacts with other markets, and the goal now is to achieve growth abroad," said Pipi CEO Luka Diel-Zadro.
Zoran Kosanovic has otherwise worked in the FMCG industry for the past twenty years, holding the position of Marketing Director of Red Bull Croatia, and therefore bringing a wealth of priceless experience to the domestic brand.
He also worked in managerial positions at the Procter&Gamble company, he is one of the global pioneers of Shopper Marketing. Read More…
