MultiChoice launches Portuguese channels in effort to grow local content
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Loading... - Diana Ankrah
- 24 Aug 2022
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MultiChoice has launched two television channels, for audiences in Mozambique and Angola, as the operator of DStv takes on competition from international players such as Netflix through the production of local content.
In recent years, MultiChoice has doubled down on local content as a way to maintain its dominant position across Africa in the face of growing competition from deep-pocketed US rivals.
With the likes of Netflix and Amazon Prime offering vast catalogues of international films and television shows, MultiChoice has chosen to use locally produced programming as a way to grab audiences in the countries where it operates. This has resulted in channels like Mzansi Magic and Zambezi Magic, which aim to air shows from SA, Zambia, Zimbabwe, among other countries. Read More...
