New Zealand's ''Love Better'' Campaign To Help Young People Heal From Breakups
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Loading... - Haugen Phillip
- 11 May 2023
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Going through a breakup can be a difficult and painful experience that can leave a person feeling sad, lonely, and with low self-esteem. It can cause emotional turmoil and seriously impact a person's mental health. In recognition of this, New Zealand has launched a groundbreaking campaign to help young people navigate breakups, with the long-term aim of preventing family violence.
The "Love Better" campaign is believed to be the first of its kind and offers support to young people on how to handle the end of a romantic relationship and provides guidance on healthy ways to process feelings of hurt. The campaign encourages individuals to "own the feels" and includes real-life stories from young people sharing their experiences, to help their peers going through similar situations.
One young person featured in the campaign's first video said, "Break-ups suck... but you can channel it for good. Own the feels." Another person stated, "I'm going to have to do it, honestly. This is getting ridiculous, this is getting so out of hand. I need to sleep at night. I need to get over her, just delete it."
Associate minister for social development, Priyanca Radhakrishnan, announced the campaign on Wednesday, stating that the government aims to support young people in dealing with hurt and finding a way through without causing harm to themselves or others. She added that by supporting young people through these challenging experiences, it could potentially improve their approach to relationships in the future.
The minister also emphasized that this approach is unique and has not been trialled by any other government in the world. By using real, raw stories and platforms that reach young people, the campaign aims to resonate with its target audience and drive positive change.
According to data analysts Kantar, six in ten New Zealanders aged 16-24 have experienced a breakup, and the majority have either experienced or perpetrated harmful impacts as a result. This campaign is a crucial step in addressing this issue and promoting healthier relationships among young people.
The New Zealand government has pledged NZ$6.4 million to the campaign over the next three years, reflecting its commitment to supporting young people and reducing family violence.
