Nigerian startup, ShopEx raises $635,000 pre-seed funding led by HAVAà¬C
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Loading... - Philip Etomi
- 08 Jun 2022
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Nigeria’s multi-channel retail business, ShopEx has secured $635,000 pre-seed funding in a round led by South African Venture Capital firm, HAVAìC. The startup says the investment will strengthen its mission to bring ‘teleshopping’ to the everyday life of Nigerians by creating direct-to-consumer live shopping experiences.
Founded in 2018 by Isi Abebe and advised by Expert Media Partners (EMP), ShopEx digitises and integrates the customer journey across numerous channels or platforms, from television to Instagram, to improve customer engagement and sales conversions.
The company mobilises a combination of traditional and digital channels to market, sell, and distribute some of the world’s most successful ‘As Seen On TV’ brands in Nigeria and other African markets.
What they are saying
According to ShopEX Country Manager, Olajumoke Kujero, customers can expect exciting initiatives in the near future. “We are delighted to receive this funding from HAVAÍC, it’s a vote of confidence that gives us an extra boost in our journey to delivering Africa’s first truly omni-channel shopping experience across digital and traditional media.”
“With exciting initiatives like our soon-to-launch ‘Buy Now, Pay Later’ scheme and the various ongoing retail and affiliate partnership conversations in the works, our customers can expect to get the absolute best value for money spent on the quality globally acclaimed products we have in our offering,” added Kujero, an ex Jumia Chief Marketing Officer. Read More…
