Nokia is changing its logo to move away from its mobile manufacturer image
-
Loading... - Claire James
- 12 Apr 2023
- 57 Views
- 0 Like
- 0 Comment
The last big revamp was in the lates 1960s, when the iconic blue block-letter Nokia logo debuted.
Nokia is changing its logo for the first time in 60 years.
The Finnish 5G equipment manufacturer announced Sunday (Feb. 26) that it would introduce new branding comprising five different shapes forming the word NOKIA. It’s also swapping out the iconic Nokia blue for a range of colors, depending on the use case, Reuters reported.
“The company’s new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose. It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility,” the company said in a press release.
Nokia, whose motto back in the early 2000s when it was a leader in the mobile phone market was “connecting people”, is looking to distance itself from its handsets-first image. The company left the business of making phones nearly a decade ago, and is now a “business technology company.”
Quotable: Nokia is focused on “networks and industrial digitization”
“In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about. Read More…
