Norwegian climate tech startup CHOOOSE partners up with Amadeus to offer travelers climate-friendly solutions
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Loading... - Jordan Thompson
- 17 Aug 2022
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Oslo-based startup CHOOOSE receives investment from Czech VC firm Amadeus. CHOOOSE builds an all-in-one climate toolkit for businesses of all sizes—from startups to global enterprises to offer their customers climate options at check-out, in-app, or anywhere they meet their customers. Spain-based Amadeus Ventures, founded in 2014, is a corporate venture capital arm of Amadeus IT Group that enables better journeys through travel technology. Now the two are partnering up to create better traveler experiences without harming the planet.
Amadeus invests in CHOOOSE to offer carbon emissions information and climate action options
CHOOOSE offers advanced emissions calculations to assist traveler choice.
Amadeus to include end-to-end emission information and offsetting options across travel segments.
In recent years, travelers have become more aware of the impact travel has on the environment and are now demanding ways to reduce or eliminate the impact on the environment their travel makes. In fact, 83% of global travelers told the WTTC that sustainable travel is vital and 69% expect the travel industry to offer more sustainable options.
It’s against this backdrop that Amadeus has invested in CHOOOSE, a climate-tech company that integrates climate action options into the customer experience. The investment from Amadeus Ventures demonstrates its commitment to building a partnership that fosters collaboration and knowledge sharing to offer concrete options to travelers looking to take climate action.
CHOOOSE’s technology offers advanced emission calculations across the travel journey – from air travel, accommodation to ground transportation – built upon widely recognized, industry standard frameworks. Read More…
