“Penang Man” Prawn Mee Hawker Says Biz Improved 30% After Featuring His Face On Signboard
The five-month-old Penang prawn mee stall previously had more generic branding. Its revamped signage looks suspiciously similar to another stall selling Hokkien mee.
8days.sg first learned about new hawker stall Penang Man on Instagram when chef and owner of the popular Toa Payoh stall Hokkien Man Hokkien Mee, Xavier Neo, posted a photo of their very similar signboards, declaring that they are not long-lost brothers and that he hasn’t expanded his business. Intrigued, we began our search for said Penang man and tracked him down to Albert Centre Market and Food Centre.
The man on the signboard is Penang-born Loh Boon Pin, 38. He started the hawker stall last December and as it turns out, he also sells Hokkien mee, but a different kind – soupy, spicy prawn noodles (the dish is known as Hokkien mee in Penang). He learned how to cook the signature dish from his hawker mum, whom he pays homage to by stating her year of birth on the signboard. Also on offer are Penang specialties assam laksa and lor mee. Read More…