Photos show the rise and fall of the influencer-led makeup brand Morphe, from fans waiting hours to shop in its stores to empty shelves
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Loading... - Franken Kim
- 09 Feb 2023
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Siblings and Morphe cofounders Linda Tawil and Chris Tawil told Look Fantastic in 2019 that they would travel to trade shows across the country in the early 2000s to promote their brand. In doing so, they built a relationship with makeup artists and fans over time.
Social media was also key to their success. They joined Instagram in 2008 and launched the brand's first eye-shadow palette online to massive success, as they told the online publication.
