Pinterest Provides New Insights for Marketers, Updated Conversions API
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Loading... - Solange Ruiz
- 18 Oct 2022
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Pinterest has announced an update to its Pinterest Trends tool, which will help provide marketers with more insight into the latest shifts and opportunities, while it’s also launched a new API for Conversions, which will provide additional Pin shopping data for retailers.
First off, on the updated Pinterest Trends – Pinterest has added some new trend shortcuts to the main page, which will make it easier to find key info on the latest trends happening in the app.
As you can see in this image, the new Pinterest Trends UI will provide more immediate access to data reports and notes, which could help to drive your strategic decisions.
Users will now be able to access:
Trends your audience loves – This widget on the homepage of Pinterest Trends allows advertisers to see what’s been trending with their engaged users and followers over the last 90 days.
Trends by demographics – Pinterest Trends also enables advertisers to filter by age, topic, time and place
Seasonal trends – New seasonal trend info will help advertisers better align content and marketing calendars to when Pinners are most engaged with different topics
In addition to these new data reports, Pinterest’s also expanding access to Pinterest Trends to 30 additional countries, and 22 languages globally. Read More...
