Playa Bowls Named Official Partner of USA Surfing's Prime Series and Championship
USA Surfing is proud to announce Playa Bowls™ as an official partner of USA Surfing’s Prime Series and Championship.
Playa Bowls is a leading nationwide franchise of superfruit bowl shops with a compelling surf and travel origin story. The menu features bright and unique flavors of acai and pitaya, alongside fresh juices, oatmeal and cool vibes.
The USA Surfing Prime Series is an elite multi-stop competition series for the nation’s best under 18 surfers, who compete to qualify for USA Surfing’s esteemed Championship event at Lower Trestles.
“Massive thanks to Playa Bowls for bringing their support, good vibes, and focus on health and community to USA Surfing’s Prime Series and Championship event,” said CEO Brandon Lowery. “Playa Bowls’ love for surfing and its connection to communities across the globe is an inspiration and great example for our up-and-coming surfers.”
“Playa Bowls prides itself on delicious, healthy, natural flavors that fuel active lifestyles. As surfers ourselves, we’re thrilled to partner up with an organization close to our hearts, and to introduce a new generation of surfers to the Playa lifestyle. Welcome to #Pineappleland USA Surfing!” said Playa Bowls CEO Abby Taylor.
The USA Surfing/Playa Bowls partnership will feature a standing “Most Stoked” award that recognizes one surfer at each event who shows leadership skills, outstanding sportsmanship, always smiling and a genuine love for the sport. “We want to reward a competitor that shows all around stoke and love for the sport not just the competitive edge.” Taylor said. “The winner at each event will demonstrate the going-for-it-attitude that started our company.”
The Playa Bowls concept is the vision of founders and long-time surfers Robert Giuliani and Abby Taylor. The Jersey Shore natives were inspired by surf trips to Panama, Costa Rica, Nicaragua, Puerto Rico, California, and Hawaii, where surf communities offered their own unique versions of acai or pitaya bowls.
They decided to recreate their favorite recipes with their own twist at home on the Jersey Shore. They bought a blender, a patio table, a fridge, and a freezer and struck a deal with a pizza shop to set up a stand on the sidewalk. Rob and Abby made telling their story and sharing a love for the ocean and the communities it connects us with central to each store. To date, Playa Bowls has more than 140 locations up and down the East Coast, and has recently expanded westward to Ohio, Texas, and Arizona with plans to open more stores on the West Coast soon!
The first Playa Bowls “Most Stoked” awards will be given at USA Surfing’s next West and East Coast Prime Series events – at Church in San Onofre State Park, Calif. on April 9 - 10 and Jenette’s Pier in Nags Head, N.C. April 30 – May 1. Read More...