Popular TV series provides tourism boost
Meet Yourself, a popular TV series shot in Dali, Southwest China's Yunnan province, has captivated audiences with its themes of traditional culture preservation, rural revitalization and idyllic lifestyle.
According to some critics at a recent seminar held in Beijing, the show has accumulated a total of 3.3 billion clicks on the streaming platform Mango TV and topped the ratings of all programs on its broadcaster, Hunan Satellite TV, earlier this year.
Cai Huaijun, the deputy head of Hunan Radio and Television Group Co Ltd, said the show has set a successful example of integrating the film and television industry with cultural tourism.
According to Dali authorities, Yunnan received many visitors during the Spring Festival holiday, which propelled its tourism revenue to reach 38.4 billion yuan ($5.6 million), topping all other provinces and regions in the country. Niu Yan, the head of Dali's publicity department, echoed that the drama had a positive impact to Dali, promoting the locals' distinctive lifestyle and making the beautiful and culturally rich prefecture more well-known to the world. Read More…
