Prada's most famous sneakers meet the art of Cassius Hirst
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Loading... - Katrien Vliet
- 17 May 2022
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Take one of the most famous Prada sneakers of the 90s, add the creativity of a very young artist, several cans of spray paint and a background music that mixes drum machines and synthesizers. What comes out - ingenious in this case is the union of the two parts - is a very limited edition capsule that reinvents according to Cass's precise vision the iconic Prada America's Cup sneaker , the one created for the crew of Luna Rossa and then it became a viral phenomenon impossible to forget.
The interview with Cassius Hirst
I was painting the Air Force 1, taking pictures and turning them into very complex vinyl stencils, which then became abstract drawings. I covered a part of the shoe and wrapped it with the stencil, protecting only a part of it, the result was crazy. I photographed every step of this experiment and sent one of the photos to my father [Damien Hirst]. He then sent it to Miuccia [Prada], who said: "It's great, let's do something with it." So we went to Italy, to the factory where Prada produces shoes, and I chose some models. This all goes back to about three years ago, if I'm not mistaken. The Prada America's Cups are totally different from other sneakers. At first I was a bit confused and thought: what can I come up with? I explored 3D design, I tried to insert one shoe into the other and create a new model that contained the essence of both. The idea seemed very Prada to me, but it was really excessive. So I started painting, I painted 44 shoes, made several tests, I reduced the choice to 22 pieces and then I worked with the factory to reproduce them. Read More...
