Push Gaming Enters Bulgarian iGaming Market with Betano
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Loading... - Claire James
- 06 Mar 2025
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Push Gaming, a games developer, has officially entered the Bulgarian iGaming market through an exclusive partnership with Kaizen Gaming. Under this agreement, Kaizen’s Betano brand will have exclusive rights to Push Gaming’s extensive portfolio of games in Bulgaria for the next 12 weeks. This launch builds on their existing collaborations in markets such as Brazil, Denmark, and Greece.
Fiona Hickey, Chief Business Development Officer at Push Gaming, expressed her enthusiasm about the launch, stating, “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano. We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Evangelos Dedoulis, Director of Product, Gaming, and Rewards at Kaizen Gaming, echoed this sentiment, highlighting the quality of Push Gaming’s offerings. “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”
This partnership marks a significant step for both Push Gaming and Kaizen Gaming as they expand their reach in the burgeoning Bulgarian iGaming market, promising an exciting array of gaming experiences for local players.
