Reddit Launches New, NFT-Like Avatar Project, Enabling Users to Purchase Custom Reddit Avatars
-
Loading... - Adela Chvatal
- 11 Jul 2022
- 123 Views
- 0 Like
- 0 Comment
This is either genius or hideous, I can’t decide.
So, you know NFTs? Those cartoonish avatar profile pictures that Web3 folk love to get embroidered into their backwards hats? Well, Reddit’s seen the NFT hype and it’s gone: ‘You know what, we could do this? We could make our own Reddit NFTs, but build them into the platform itself’.
As I say, possibly genius. Maybe not.
Either way, today, Reddit is launching a new series of Collectible Avatars, which are essentially artist reimaginings of its Snoo brand character, which users can buy to then use in the app.
As explained by Reddit:
“Collectible Avatars are limited-edition avatars made by independent artists, in partnership with Reddit, and provide owners with unique benefits on the Reddit platform. If someone sets their Collectible Avatar as their avatar on Reddit, they can mix-and-match the avatar gear with other Reddit avatar gear and accessories, and their profile image in comments sections will have a glow-like effect.”
So NFT profile pics, with added ‘functionality’, which is not really a major selling point. But maybe, Redditors will be keen to buy in, and display their unique personality in avatar form.
Aside from being able to flex your custom Snoo, Reddit avatars also enable you to support artists, with the originating creators paid a portion of the cost of each Collectible Avatar sold.
Collectible Avatars are also logged on the blockchain, which gives owners the rights to use their unique image both on and off Reddit.
If you want to. I can’t imagine that many users would be so attached to Reddit that they want to use their Snoo avatar in other apps, but if you’ve built a reputation and presence due to Reddit, that could be a way to maximize recognition. Read More...
