Sales of organic beauty products reach 12 year peak, according to new report
The Soil Association’s Organic Beauty and Wellbeing Market Report 2023 cites that sales in the sector came in at £147.6m in 2022, reinforcing the power of certified brands in the beauty space.
The organisation’s annual investigation charts organic beauty’s resilience despite the cost-of-living squeeze and supply chain challenges
Charting organic beauty’s return to the high street post-pandemic, the increase in consumer sustainability concerns, and innovations for the prevention of greenwashing the Soil Association’s new report reveals the influence of certifications today, and in the future.
Opening the report, Millie Kendall MBE says: ‘First Covid-19 and now the cost-of-living crisis, the last few years have been testing communities and economies.
‘Despite this, the beauty industry has provided opportunities for respite, increased wellbeing and – importantly – resilience against ever-increasing market pressures thanks to the age-old lipstick effect.
‘Now, as we enter an age of increased demand for transparency, it is time for more conscious supply chain practice to become the norm across our industry.’ Read More..