Say cheese! But like in the '90s
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Loading... - Miguel Santos
- 12 May 2023
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Despite living in a digital world, where smartphones have excellent cameras, analogue photography is making a comeback.
Who among us can recall possessing a camera with limited picture-taking capabilities, necessitating a wait for the film to be developed, only to discover that a large portion of the photos were ruined due to accidental interference?
While it may appear peculiar, the demand for disposable and analog cameras has increased after years of digital cameras and smartphones. Even renowned brands such as Kodak and Canon ceased film roll production, pivoting their focus to other industries. However, they could not have predicted that a new generation, predominantly younger individuals, would revert to using their predecessors' cameras. This has led to Fujifilm, a top-selling color film brand, remaining steadfast in the production of rolls.
Purchasing a film roll with either 24 or 36 exposures has become a thrilling adventure as most retailers have depleted their stocks, and replenishing supplies is quite challenging. One may resort to online stores, but they tend to offer the rolls at exorbitant prices. A useful recommendation is to opt for expired rolls, as their advantages will become more evident later on.
Now, with social media playing a more significant role in young people's lives, where pictures are taken for immediate upload, some individuals choose to hold off until the film runs out. They then take the photos to a photography store to have them printed. However, technological advancements now enable one to receive analog camera photos digitally, merging the past and the present.
Additionally, younger individuals may find the whole novelty aspect appealing. Those born in the early 2000s may come across their parents' albums with printed photographs captured on their parent's cameras. Meanwhile, those born later may be unfamiliar with such experiences as they have always had access to digital photos. Analog photographs offer an element of surprise, piquing the interest of individuals who only know what the photograph looks like after developing it in a photography store.
