Snapchat Launches New ‘Dual' Camera Option, Similar to BeReal
With BeReal on the rise, it was only a matter of time, really, before the established players in the space realized that BeReal’s key value proposition is more of a function than it is a solo app or network, especially given that it’s not algorithm-based.
And functions can be copied, and broadcast out to much bigger audiences in the established apps.
As outlined by Snap:
“With Dual Camera, Snapchatters can create content using their front and back-facing cameras simultaneously.”
Which is pretty much exactly like BeReal, and Instagram’s new Dual/Candid options, though Snap is looking to push the functionality beyond situational seflies, and more towards participatory, creative trends.
Which is more like TikTok - in essence, Snap is copying other features, but it’s also at least trying to put a more Snap-specific spin on its variation, as opposed to just blatantly replicating the same functionality in its app.
But at the same time, it is pretty much the same thing.
As you can see in these examples, users will have the choice of several Dual output formats, including vertical, horizontal, picture-in-picture, and cut-out.
And aside from enhanced creative capacity for regular users, that could also open up more interesting options for UGC, with brands now able to invite participation in all new ways, which could help to spark new trends in the app.
Snap actually previewed the option at its Partner Summit back in April as a part of its ‘Director Mode’, which provides more advanced editing tools within the app, to facilitate more creative expression. Read More...
