Social media guide
Social media guide for Slovak Republic
The popularity of social media usage in the Slovak Republic is on the rise, like the rest of Eastern Europe. Facebook usage has grown exponentially in the last couple of years and the trend looks like continuing in the next few years. The number of registered Facebook users, as of the 1st November 2012, is 2,060,860 and it had grown by 112,120 in the prior six months. This means Facebook has a penetration of 37.78% of the country’s population and 47.51% in relation to the total number of Internet users. The largest age group is currently 25 to 34 year olds with a total of 600,760 users, followed by users in the age range of 18 to 24 and then 35 to 44. The ratio of male to female Facebook users is 48% to 52%, respectively.
LinkedIn is very popular as a networking site for professionals and entrepreneurs, as well as university students who are using it to promote themselves to potential employers. Many head hunting agencies also use LinkedIn as a reference point to check for potential clients.
Twitter is not really popular in the Slovak Republic, but it does seem to be on an upwards trend. Read More…