Social Media in Russia
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Loading... - Melania Gulin
- 06 Feb 2023
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According to comScore data, Russians are the most avid social media junkies in the world. At 9.8 hours per month, they spend more than twice as much time on social media networks than the global average.
Part of this can be explained by the relatively low Internet penetration in the country, which means that the existing user base is skewed towards the technological elite who are intense users of all IT products and services, not just social media.
Another part can be explained by the ease of access to illegal music and movies via Russian social media sites. And yet further explanation could be due to Russians’ disillusionment by their State-controlled and State-friendly broadcast media, as further detailed in a recent article on Radio Free Europe.
From a commercial perspective — given how central such sites are to Russian Internet users — it’s important for online sellers to develop an understanding of the major social networks and their dynamics. This post will focus on “social” social networks as opposed to those more oriented towards business networking. Read More…
