Social Media Marketing: 5 Robust Strategies That Work
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Loading... - Durra Mwiti
- 28 Sep 2022
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So, five social media marketing strategies will help you achieve the results you want.
1. Promote posts with high organic engagement
Facebook has long had a “Promote Post” option. It allows brands to promote existing posts to new audiences. Different companies use this feature to promote ads and valuable posts that are attractive to their target audience.
This is a great strategy when you want to increase brand awareness, and attract new users to your page. This tactic can get you new followers, clicks, and landing page visitors (if you’re promoting a post that encourages users to visit a specific page on the site).
If you will be using this feature on Facebook, take this approach: Promote posts that are already very attractive to the audience.
Pay attention to your latest posts on Facebook and Instagram. Check out the analytics to see which posts perform best in terms of likes, clicks, comments, and shares.
Comments and reposts are especially valuable, they better show the quality of the post and its relevance to the target audience.
These will be the posts that should be promoted. You already know that your target customers have rated this content. And that means a new audience will also appreciate it.
Promoting existing high-performing posts on Facebook and Instagram has a distinct advantage. This is how you preserve the social proof. All likes and comments that the post has earned will be visible to new users. It is more likely that people will pay attention to content that is already appreciated by many people.
2. Run engagement contests to generate leads
Social media contests are an extraordinary opportunity for a brand. But, unfortunately, many business owners and marketers forget about the proper organization of contests, so their results are insufficient.
For example, did you know that it is possible to automate the process of collecting data about contestants in social networks using special programs? You can collect email addresses or phone numbers. Thus, the competition will give you a lot of leads.
Special software can also be used not only to collect information about leads, but also “competition materials”. These are UGC (User Content) images. They can then be used as valuable social proof to enhance your social media marketing. Read More…
