Sweden's H&M offers immersive gaming experience on Roblox
Sweden-based fashion retailer H&M has announced the launch of the H&M Loooptopia Experience on Roblox—an immersive experience on online gaming platform Roblox that lets players experiment with materials and patterns in a playful way, creating the next virtual garment and wardrobe for their avatar. Partnering with metaverse studio Dubit, H&M’s new interactive online experience also puts circular actions at the heart of the fun.
The H&M Loooptopia Experience on Roblox is an immersive 3D experience filled with social interactions, engaging environments, mini-games, styling sessions, alternate worlds, events, and more. It allows users to experiment with their digital identity and learn about fashion and circularity in a creative environment on the Roblox platform, according to a press release by H&M.
“People who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Loooptopia Experience on Roblox is now allowing us to explore new ways to engage with our current and new customers in the places they love to be, both online and offline,” said Linda Li, head of customer activation and marketing, H&M Americas. “In the coming years, H&M will continue to explore this fast-growing expanse of virtual and augmented realities.”
“We loved collaborating with H&M to build the H&M Loooptopia Experience on Roblox, the place on Roblox where anybody can be a fashion designer,” said Andrew Douthwaite, chief commercial officer, Dubit. “H&M wanted to offer an experience that promotes fun and sustainability, in keeping with their brand DNA of style, creativity, and culture. It’s been amazing to see the concept evolve from the initial design and workshop through to this iconic launch.”
At the heart of this interactive world is a vibrant city square which sets the stage for visitors to embark on play sessions in alternate worlds like Rainbooow Fields, Neon Studiooo, and Fabric Fooorest. In these environments, users can gather a variety of fashion ingredients by engaging in mini-games, styling sessions, live-events, and more. Read More…
