Thai icon BamBam helps Golden State forward become NBA All-Star for first time
Wiggins has been named as an All-Star for the first time in his eight-year career and BamBam, whose real name is Kunpimook Bhuwakul, played a huge part in getting him there. BamBam, 24, is a Thai member of the famous Korean pop group (Got7).
One of the most common ways for fans to vote for the All-Star Game starters was Twitter, using hashtags with the players' names. The Warriors social media team partnered with BamBam - and leveraged his 9 million followers on Twitter - to boost Wiggins' total.
On Jan 7, the Warriors’ social media team strategically selected that day for BamBam to plug Wiggins to his 9.6 millions followers. The day was significant because votes counted as double.
BamBam's message erupted in the active K-pop world, becoming Thailand's No. 1 trending topic and gave the player the third most votes in the West frontcourt.
"I thought it was pretty cool. He's a very popular guy, he helped me get a tonne of votes," Wiggins said. "I didn't know who he was before, but now I will never forget him. Read More…
