The beauty innovations spotted at CES 2023
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Loading... - Verana Weber
- 01 Mar 2023
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Bespoke skincare at home
Skincare has been booming since the start of the pandemic, with a focus on personalization and accessibility. The goal? To allow as many people as possible to pamper their skin at home by responding to specific, individual needs. This is increasingly made possible by artificial intelligence, which has been reshaping the beauty industry for several months.
The Cosmechip device from the South Korean group Amorepacific, for example, lets home users concoct entirely personalized treatments thanks to a little water and various Active-Chips, containing ingredients tailored to specific skin issues. And this all happens in a single step, since all you have to do is insert the chip into the device and the ingredients will mix with water to form a treatment product ready to be applied to the skin. In addition to personalization, the device allows you to obtain fresh – and therefore effective – skincare products without having to worry about shelf-life.
For its part, also with the help of artificial intelligence, L’Oréal presented Brow Magic, an applicator allowing personalized eyebrow makeup, in a few seconds, at home.
Bespoke makeup
Amorepacific also introduced Tonework, a science-led bespoke makeup brand that empathizes individuality and allows customers to find their ideal makeup colour through the Authentic Color Master algorithm. Read More..
