The best formulas to earn money with YouTube, Facebook, Instagram and TikTok
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Loading... - David Green
- 10 May 2022
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Ever since Amazon's live streaming platform Twitch turned gamers into celebrities, many people have wondered how to start making money on social media . Not all people dominate the world of video games , but it is possible that they have posts with many 'likes' on TikTok or Instagram , or interesting videos that they share on Facebook and Youtube.
Although each of these social networks has different mechanisms to ' monetize ' content, from time to time changes are made in the conditions and new solutions appear that are worth taking note of.
In a conversation with Phillip Chu Joy, technology and video game influencer , he assures that the first thing will always be to have quality content , which allows each person to have a large base of followers organically and only then decide what formula can work better to receive income.
“Each content creator has a different goal. Some create content especially to make money, others want to make money with it, but they do have a job outside of the YouTube channel ” , he explains.
Earn with advertising and sponsorships
The oldest mechanism to obtain income is through the advertising that the platforms place in the most viewed videos of their users, however, it is also usually the method that generates the least income.
“The payment for advertising in Peru and Latin America is very low, compared to the United States. If a thousand people see you in the United States, they give you approximately 10 dollars, here a thousand Peruvians see you, and just 5 soles are generated. Except for a few cases, due to advertising, it is difficult to sustain a career through content creation” , specifies Chu Joy.
In the case of YouTube , to be part of the monetization program, you must have more than a thousand subscribers and have 4 thousand hours of playback in the last 12 months. If you don't get those hours in a year, the system counter will be reset. In the case of Facebook , you can create a page to upload videos and monetize by adding ads, but you must have, for example, more than 10,000 followers and more than 600,000 minutes of playback on your material in the last 60 days.
For now, advertising revenue on Instagram or TikTok has yet to reach content creators, but this year, both have committed to developing new monetization mechanisms.
On these video platforms, what makes the ' influencers ' business sustainable is sponsored content, when the user accumulates thousands of followers and can convince a brand to work with their products as “ambassadors”.
“In Peru, I feel that sponsored content is the most viable way to support content creation. The creation of valuable content is, right now, the main objective, at least in Peru” , he refers.
The trend of subscriptions and donations
In recent years, Youtube incorporated the subscribers system and Facebook followed soon after . The objective is that the followers who wish to collaborate with the account or the page, through a fixed monthly payment that provides them with special benefits.
The creators who have constant content on their platforms are the ones who benefit the most from this method. However, Chu Joy points out that these transfers never reach the authors in their entirety. Read More…
