The impact of social media across every part of your business
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Loading... - Kayla Harrison
- 27 Feb 2023
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Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business.
According to The 2022 Sprout Social Index™, customer-centric brands use social data to inform their:
- Sales strategy
- Product development
- Content strategy
- Customer experience
- Competitive insight
- Market research
By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.
9 ways social media affects your whole business
Here are nine ways social media directly impacts businesses at every stage of the customer journey.
1. Social media transforms customer service
Customer service on social media is a non-negotiable part of an omnichannel support strategy. Consumers tag and direct message brands to resolve their issues across platforms, and hope for swift, helpful and personalized responses in return. According to Index data, more than three-quarters of consumers expect a response on social within 24 hours.
Response rates have serious impacts on customer satisfaction, loyalty and retention. Implementing a seamless support strategy enables you to increase the lifetime value of your existing customers and drive revenue growth. Well-orchestrated customer service efforts also deliver valuable insights about your customers’ experience that help your business evolve. Read More…
