The major change by which Instagram competes with TikTok!
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- 25 Jul 2022
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Instagram recently announced that new video posts that are less than 15 minutes long will now be shared as Reels. The company started testing this change a few weeks ago and will make it permanent in the coming period.
The change is part of Instagram's efforts to offer a more immersive and full-screen experience, similar to clips on rival platform TikTok. The company is also improving the video and Reels features in user profiles.
With this change, if your account is public and you post a video that ends up being turned into a movie, anyone can see your video and use your original audio to create their own movie. If your account is set to private, your Reel will only be visible to your followers.
The change may bother some users as it may cause some issues. For example, it might be difficult to post a horizontal video if it's uploaded in a vertical Reels format, notes searchenginejournal.com .
Instagram wants to keep up with the TikTok generation
However, the change is not entirely unexpected. Last year, when Instagram chief Adam Mosseri laid out Instagram's priorities for 2022, he said the company would focus on video and focus on clips longer than 15 seconds, in the Reels format. He even suggested that Instagram will focus all of its video features around Reels to keep up with the demands of users who also have accounts on TikTok. Read More…
