The market research for flexible fashion industry in Serbia
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Loading... - Janko Carapic
- 16 Feb 2023
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Fast changes in technology as well as customers'expectations make a producer keeps improving his/her fashion products andquality in order to keep his/her position on the market. It is not necessaryonly to apply the latest technological achievements in the production of highquality garments, although garment production IS a very complex process.
Quality of each garment production asks for:
quality of a product,
quality of a textile material,
quality of a process of production - quality of a market research, quality of a design, quality of a material purchase, quality of a production as well as of sale.
Working expenses in southeast Europe are still attractivefor European conditions, so efforts are made in order to satisfy market demandsas well as to accept challenges of Asiatic producers both by quality andprices. Many use know-how (available technical knowledge) and flexibility aswell as closeness of thr WestEuropean market. In order to survive in Europeanfashion industry, existing factories should pay attention to the following 5(five) rules [I]:
innovation of products,
authenticity of fashion designers' creativity,
small series,
flexibility,
production of special products (sport wear, special and protective clothes) and the use of special markets instead of standard products supply - industrial production to measure, garments for special ages and height.
Today, consumers have objective possibilities to satisfytheir needs concerning products better than they had in the past thanks tostandard, social-economic development, technological progress, moderninformation systems, culture and educational advances. Permanent changes infashion stand for creativity of designers team.
Depending on the purchase ability consumers react atfashion. Fashion trends cause economic, psychological and sociological effectamong consumers. Consumers will often buy new and prestige products that areabove their spending capacity, especially "branded" pieces ofgarment, wanting to identify themselves with the special social group and toachieve the status in the society by wearing such garments. Read More…
