These are the favourite online activities of Finns
All over the world, much has changed due to digitalization. This has also affected the entire area of leisure activities. People now no longer make phone calls, but write short text, voice or video messages and one can video chat with anyone in the world in real time. Many other activities have also moved online. Finland is one of the most digitised countries in the world with only 3.0 percent of the population remaining offline, and fast internet access. Ookla’s data reveals that the median mobile internet connection speed in Finland increased by 21.63 Mbps (+52.8 percent) in the twelve months to the start of 2022.
Finns and their leisure activities
The most popular freetime activities outside the Internet definitely still include reading books, going for walks and exercising in nature. Domestic and international travel are also among the favourite activities of Finns. Solving crossword and Sudoku puzzles is particularly popular during the wintertime when people are not watching streaming services. Another seasonal hobby is spending time in summer cottages and gardening during the long days of summer in Finland.
When looking at the sporting preferences of Finns, ice hockey is still in first place, closely followed by athletics. Only then does the fascination for soccer and motorsports flare up. Young Finns in particular are fascinated by e-sports, but here, too, e-ice hockey is clearly on top of the list.
And what are Finns' favourite things to do online?
The nature of watching „TV“ has changed globally and people spend more time watching what they want and when they want it. The Finnish National Broadcasting company was one oft he first in the world to provide all of its TV and radio programs online. Yle Areena, is available via browser and also custom made apps for different devices. Thus Finns can watch any TV program anytime they want instead of having to watch it when it is broadcasted. For this reason, Yle Areena is the second most used streaming service with 48% of Finns using it on daily or weekly basis. The number one service is Netflix with 72% of Finns using it. Youtube comes third closely behind Areena with 42% engagement. Read More...