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These Are the Secrets to Applying Matte Lipstick Like a Pro

Matte lipsticks are definitely a statement piece for a beat face. They’re a shine free, velutinous addition to your pucker that can ramp up your lip game tenfold — if applied correctly. While we might love our matte lipsticks, we acknowledge that sometimes they can look cakey with time and enhance the look of dry lips, which makes them look cracked and messy.

That’s why we went to the founders of two top Black-owned beauty brands, who gave us their best tips on how to achieve that clean, smooth look that won’t dry out or fade away throughout the day (or night!). 

Step one: Pick a high-quality formula

Not all matte’s are the same! “Look for the finish to be smooth and a velvety, richly pigmented color,” says Ashunta Sheriff-Kendricks, celebrity makeup artist and creator of Ashunta Sheriff Beauty. She says that’s the sign your color will stay on and not demand multiple applications throughout the day. Try her brand’s Vegan Matte Lip Cremes, available in twelve luxurious shades. Read More..

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