TikTok Adds New Captioning and Translation Tools to Help Maximize Video Reach
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Loading... - Clarissa Gataki
- 22 Jul 2022
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TikTok’s looking to expand its reach even further via improved accessibility, with a range of new translation and captioning tools to help more users engage with the latest trending clips in the app.
First off, TikTok’s adding auto captions, providing another way to add text descriptions to your clips.
As you can see, TikTok’s auto captions will appear at the lower left hand side of the screen, adding important context to the viewing experience, especially in sound off environments.
TikTok added a variation of auto captions last year, with this new update making it even easier for creators to provide captions overlaid on their clips.
TikTok’s also adding new translations for captions and descriptions, which could help users around the world engage with more clips.
As you can see in this example, you’ll now be able to provide translated caption text within your clips. So if you’re looking to reach new markets, or connect with different audiences, there’ll now be more options to consider to maximize your performance.
Finally, TikTok’s also adding translations for text-based stickers and overlays to provide even more context for non-native speakers. Read More...
